| Marketing Budget Plan |
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|
|
|
| Category |
Estimated
Quantity |
Estimated
Cost per Unit |
Estimated
Subtotal |
Notes |
| |
|
|
|
|
| Research |
|
|
|
fsdds |
| Research firm fees |
|
|
$0.00 |
|
| Web research |
|
|
$0.00 |
|
| Independent research |
|
|
$0.00 |
|
| Other research |
|
|
$0.00 |
|
| |
|
|
|
|
| Research Costs Total |
|
|
$0.00 |
|
| |
|
|
|
|
| Communications |
|
|
|
|
| Promotional brochures |
|
|
$0.00 |
|
| Television |
|
|
$0.00 |
|
| Radio |
|
|
$0.00 |
|
| Web |
|
|
$0.00 |
|
| |
|
|
|
|
| Communications Costs Total |
|
|
$0.00 |
|
| |
|
|
|
|
| Networking |
|
|
|
|
| Memberships |
|
|
$0.00 |
|
| Affiliations |
|
|
$0.00 |
|
| Subscriptions |
|
|
$0.00 |
|
| |
|
|
|
|
| Networking Costs Total |
|
|
$0.00 |
|
| |
|
|
|
|
| Event |
|
|
|
|
| Number of attendees |
|
|
|
|
| Meal (breakfast, lunch, or dinner) |
|
|
|
|
| Food |
|
|
$0.00 |
|
| Tax (10%) |
|
|
$0.00 |
|
| Food and beverage gratuity (20%) |
|
|
$0.00 |
|
| Meal Costs Subtotal |
|
|
$0.00 |
|
| |
|
|
|
|
| List Services |
|
|
|
|
| Valet services |
|
|
$0.00 |
|
| Entertainment #1 |
|
|
$0.00 |
|
| Entertainment #2 |
|
|
$0.00 |
|
| Other services |
|
|
$0.00 |
|
| List Service Costs Subtotal |
|
|
$0.00 |
|
| |
|
|
|
|
| Audio/Visual Services |
|
|
|
|
| Basic PA system and podium |
|
|
$0.00 |
Provided by venue (usually) |
| Screen |
|
|
$0.00 |
Provided by venue (usually) |
| XGA data/video projector rental |
|
|
$0.00 |
|
| Wireless mouse |
|
|
$0.00 |
|
| Power strips |
|
|
$0.00 |
Provided by venue (usually) |
| Extension cords |
|
|
$0.00 |
Provided by venue (usually) |
| Lavalier microphone |
|
|
$0.00 |
Provided by venue (usually) |
| Labor and AV technicians |
|
|
$0.00 |
|
| Tax (8.8%) |
|
|
$0.00 |
|
| Audio/Visual Services Subtotal |
|
|
$0.00 |
|
| |
|
|
|
|
| Additional Costs |
|
|
|
|
Invitation
(printing and postage costs) |
|
|
$0.00 |
|
| Time & Expense (T&E) |
|
|
$0.00 |
|
| Company staff T&E |
|
|
$0.00 |
<Number of persons onsite> |
| Customer testimonial T&E |
|
|
$0.00 |
|
| Additional Costs Subtotal |
|
|
$0.00 |
|
| |
|
|
|
|
| Giveaways |
|
|
|
|
| Giveaway #1 |
|
|
$0.00 |
<Giveaway item description> |
| Giveaway #2 |
|
|
$0.00 |
<Giveaway item description> |
| Giveaway Subtotal |
|
|
$0.00 |
|
| |
|
|
|
|
| Event Costs Total |
|
|
$0.00 |
|
| |
|
|
|
|
| Event Price per Person |
#DIV/0! |
|
|
|
| |
|
|
|
|
| Promotions |
|
|
|
|
| Product giveaways |
|
|
$0.00 |
|
| Product discounts |
|
|
$0.00 |
|
| Special offers |
|
|
$0.00 |
|
| |
|
|
|
|
| Promotions Costs Total |
|
|
$0.00 |
|
| |
|
|
|
|
| Advertising |
|
|
|
|
| Brochures (development and production) |
|
$0.00 |
|
| Mailings |
|
|
$0.00 |
|
| Postcards |
|
|
$0.00 |
|
| Television |
|
|
$0.00 |
|
| Radio |
|
|
$0.00 |
|
| Newspapers |
|
|
$0.00 |
|
| Billboards |
|
|
$0.00 |
|
| Bus sides |
|
|
$0.00 |
|
| |
|
|
|
|
| Advertising Costs Total |
|
|
$0.00 |
|
| |
|
|
|
|
| Public Relations |
|
|
|
|
| Charity events |
|
|
$0.00 |
|
| Advertising |
|
|
$0.00 |
|
| Employee promotions |
|
|
$0.00 |
|
| Sponsorships |
|
|
$0.00 |
|
| |
|
|
|
|
| Public Relations Costs Total |
|
|
$0.00 |
|
| |
|
|
|
|
| ESTIMATED MARKETING GRAND TOTAL |
|
$0.00 |
|
| |
|
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|
